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How Did The Father Of PR Make Women Smoking Culturally Accepted

In the 1920s, like going to college or running for parliament, women rarely smoked or even if they did, they would be...

Jill Koziol of Motherly tells her staff to stop coming to work

The lifestyle brand Motherly - built and run by women, for women - has made a change to the way they run...

8 Mind Games That Recruiters Play During Interviews

An interviewer usually applies a lot of strategies to learn about the real personality of a candidate during an interview, however, not...

Why Do You Need Referent Power to Be a Better Leader?

An explainer on what referent power is and how it can help you be a more effective leader for your team.

The Master Of Marketing And 4 Awaiting Traps On The Menu Of Starbucks

THE MASTER OF MARKETING AND 4 AWAITING TRAPS ON THE MENU OF STARBUCKS_____________ Although the prices and products would...

Funnelytics Review

Funnelytics: a Marketing and Sales Funnel Mapping and Analytics Tool Understanding and tracking your marketing and sales process is...

How Successful Managers Run Effective One on One Meetings

Own a business or manage a department at your company? Then you know meetings. In fact, you’re probably too familiar with...

Jesse Wolfe Case Study

In a bold and insightful move, Jesse Wolfe decided that the hummus business he had grown from the ground up was going...

GoPro Case Study

CEO of GoPro, Nick Woodman, decided back in 2002 that he was going to change the world of action photography. As a...

When Individuals Are More Innovative Than Teams

It is widely believed that breakthrough innovation is more likely to be achieved by teams. Research has found that teams generally outperform individuals when...

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